FXR Factory Racing
After serving 10 years in the dealer industry with a Honda and Polaris dealer, in the small town of Morris, MB Milt Reimer, 27, decided to purchase the company. For the next 6 years Milt was determined to design and produce high performance snow rider wear. The first beginnings were operated in the basement of his house near Sanford, MB. Since then Milt grew FXR into a $45-million-a-year snowmobile and motocross clothing empire.
Milt is currently experimenting with a small string of FXR retail stores as a way of further extending the brand and finding new customers. So far, the stores are just in Canada, but he doesn’t rule out the possibility of opening outlets in the U.S. or Europe.