OTTAWA, November 7, 2018
Dennis Darby, President & CEO of Canadian Manufacturers & Exporters stated:
“After several months of work under the guidance of the National Board, Canadian Manufacturers & Exporters (CME) unveiled its new brand and website today. CME refocused its brand, guiding principles and priorities to better serve its membership now and in the future.
The re-branding is an important opportunity that signifies a new approach to the organization’s contribution to the success of the manufacturing sector. To achieve our mission of enabling our members to successfully compete in Canada and internationally, and to ensure manufacturing is recognized by the public and by policy-makers as an innovative and important part of Canada’s economy, CME needed a brand that is at the image of today’s manufacturers: modern, efficient and innovative.
The new brand also marks a departure in how CME helps manufacturers grow. Focused on creating three streams that are defined by membership experience.
- Innovation: Providing a suite of programs and services designed specifically for manufacturers, by manufacturers.
- Connection: Accelerating success for manufacturers through events and other B2B networking opportunities.
- Representation: Influencing decision-makers as the unified voice of industry to create and sustain a competitive environment for manufacturers.”
About Canadian Manufacturers & Exporters
Since 1871, Canadian Manufacturers & Exporters has been helping manufacturers grow at home and, compete around the world. Our focus is to ensure manufacturers are recognized as engines for growth in the economy, with Canada being acknowledged as both a global leader and innovator in advanced manufacturing, and a global leader in exporting. CME is a member-driven association that directly represents more than 2,500 leading companies who account for an estimated 82 per cent of manufacturing output and 90 per cent of Canada’s exports.
for more information
Director of Communications & Branding
Canadian Manufacturers & Exporters