Reports & Presentations

Unlocking Atlantic Canada’s Growth Potential in Manufacturing

Removing barriers to investment in innovation and advanced manufacturing technologies

A recent CME report identified four broad, but interconnected themes that contribute to Atlantic Canada’s lagging record on innovation and technology adoption in manufacturing. The report offers 15 key findings, based on Atlantic Canadian manufacturers input, for government policy action that could help remove some of the barriers.


The world of manufacturing is transforming. Technologies like 3-D printing, advanced robotics and the Internet of Things are disrupting established ways of doing business, sparking a dramatic leap forward in innovation, product development and process efficiency. For manufacturers in Atlantic Canada, this can be either a threat or an opportunity. Businesses that embrace advanced manufacturing technologies and analytics will enjoy dramatically lower production costs, quicker product development times, and the flexibility to create innovative new products to meet changing customer demands. Those that do not will find it ever more difficult to meet the quality, cost and operational requirements of their customers.

Strategic investment in innovation and technology adoption is the starting point on a virtuous cycle that ultimately leads to more output, employment and economic growth across Atlantic Canada. Innovation and investment in new technologies improve business productivity. That, in turn, helps businesses become more competitive in domestic and international markets. More competitive businesses attract more production mandates and capture more market share, resulting in higher output and exports. Higher output leads to greater firm profitability, which leaves businesses with more money to invest in innovation and new technologies.

This report outlines a strategy to get Atlantic Canadian manufacturing onto this virtuous cycle. Since businesses drive investment, that strategy focuses specifically on business needs, concerns, opportunities and solutions.


The Atlantic region lags other parts of Canada in both technology adoption and innovation in manufacturing. According to the results of CME’s 2018 Management Issues Survey, only 29 per cent of manufacturers in the region currently use advanced manufacturing technologies, compared to 40 per cent nation-wide. Meanwhile, data from Statistics Canada’s Survey of Innovation and Business Strategy show that, while the gap has narrowed in recent years, Atlantic Canadian manufacturers have the lowest reported innovation rates in the country, with the widest gaps in product and process innovations.

At the same time, Canada as a whole ranks poorly in these areas compared to other advanced economies around the world. Most importantly, there is a wide gap in investment growth trends between Canada and the United States. From 2006-2016, US manufacturing investment in new equipment rose by 20.5 per cent while in Canada it fell by 16.9 per cent.

Underinvestment in machinery, equipment and technologies is a major factor behind Canada’s lagging productivity growth in manufacturing. Over the last 15 years, labour productivity in Canadian manufacturing has increased by about 20 per cent, compared to nearly 50 per cent in the US and more than 100 per cent in locations like South Korea, Taiwan and Eastern Europe.

And since the Atlantic provinces have lower rates of innovation and technology adoption, productivity levels in the region are behind the national average. The Maritime Provinces have the lowest manufacturing productivity rates in the country. Productivity levels are considerably higher in Newfoundland and Labrador but, even so, remain about 8 per cent below the national average.

Key Findings 


Worker shortages erode businesses competitiveness and profitability. A lack of talent stifles innovation, and it limits technology adoption because businesses cannot find workers with the specialized skills needed to assess, operate and maintain that equipment.


  • Increasing enrolment in manufacturing-related education programs in Atlantic Canada;
  • Developing closer business/post-secondary ties for curriculum development and work-integrated learning programs;
  • Expanding the number of skilled immigrants allowed into the region;
  • Addressing challenges with providing on-the-job training and upskilling; and
  • Providing more resources to expand business management and leadership training.


New equipment and technologies are expensive. The way they fit into existing operations is not always obvious, and businesses are effectively taking a leap of faith when they invest in technologies that disrupt established production methods.


  • Expanding existing innovation and technology adoption programs; and
  • Supplementing those programs with new ones designed to improve supports for smaller technology adoption initiatives, and outcomes-based private-sector R&D.


Businesses are not always aware of what technologies are available, what their benefits and capabilities are, and how they would fit into (or disrupt) existing operations.


  • Enhancing existing technology assessment programs in the region;
  • Facilitating business participation in technology demonstration tours; and
  • Increasing financial supports to attend domestic and international trade shows.


Rising business costs in the region are eroding profitability. This leaves manufacturers with less money to invest in their operations – in future expansion, in new technologies, or in exploring innovative new products or processes.


  • A lower overall tax burden
  • The removal of unnecessary regulatory differences between the Atlantic provinces
  • More investment in trade-related infrastructure; and
  • Coordinated efforts to lower energy prices and other non-tax business costs.