Celebrating Local Leadership & Executive Business Environment
ProteinMB
OVERVIEW
ProteinMB is the facilitation team mobilizing the industry led implementation of the Manitoba Protein Advantage (MPA) Action Framework, a collaborative strategy to sustainably grow the protein industry and position Manitoba as the global leader in sustainable protein.
Initially led by the Government of Manitoba and now the responsibility of ProteinMB and CME, Manitoba’s Sustainable Protein Advantage strategy was designed to position the province as a global leader in the production, processing, and marketing of protein.
Our Sustainable Protein Board
The ProteinMB Sustainable Protein Board is a strategic advisory body that consists of leaders in Manitoba’s protein sector that provides direction to the ProteinMB Steering Committee.
| Manitoba Beef Producers |
| Manitoba Egg Farmers |
| Manitoba Pork |
| Maple Leaf Foods |
| Progressive Group of Companies |
| Protein Industries Canada |
| Pulse Canada |
| Roquette |
| Royal Bank of Canada |
| Sapphire Springs |
INITIATIVE BACKGROUND
The ministerial appointed Manitoba Protein Consortium provided leadership to the implementation of the strategy. A Strategic Advisory Body of industry leaders provided subject matter expertise and leadership to the engagement tables and a Design Team developed an implementation plan for the MPA, positioning Manitoba towards becoming a leader in sustainable protein production. The implementation of this strategy was called Project ASPIRE: Accelerating Sustainable Protein Impact and Results. Learn More
ProteinMB is one of the many outcomes of Project ASPIRE.
The launch of Project ASPIRE was in response to the growing global demand for sustainable and alternative protein sources. Project ASPIRE sought to position Manitoba as a leader in protein production and innovation. The project leveraged the province’s abundant natural resources, agri-food expertise, and research capabilities to drive this transformation.
Project ASPIRE applied a multifaceted approach, encompassing animal-based and plant-based proteins, insect farming, and cellular agriculture. By embracing these emerging technologies, Manitoba aims to create an even more resilient and environmentally sustainable protein supply chain.
Project ASPIRE emphasized collaboration between farmers, food processors and other industry stakeholders, research institutions, and government agencies. This synergistic approach fostered knowledge exchange, accelerated research and development, and ensured regulatory frameworks were conducive to the growth of the protein industry.
Overall, Project ASPIRE represented a forward-thinking endeavour to redefine Manitoba’s role in the global protein market. By embracing innovation, sustainable practices, and strategic partnerships, the province aspires to meet the increasing demand for protein and set a new standard for responsible and forward-looking agricultural practices.
This project not only benefits Manitoba’s economy but also contributes to a more sustainable and resilient global food system throughout the industry-led implementation phase.
FUNDING PROVIDED BY:
