Elevating Customer Satisfaction – Mad Mexican’s Journey to Enhanced Efficiency and Productivity

A name synonymous with crafting artisanal food products with authentic flavours, Mad Mexican is serving up delicious products. From their renowned Chunky Guacamole to meticulously handcrafted Artisan Nacho Chips and traditional corn tortillas, their creations are simply irresistible.

At the heart of Mad Mexican’s operations is their passion to bring the vibrant tastes of Mexico to their customers’ tables in Ontario and beyond.

In a strategic move to further this mission, Mad Mexican participated in CME’s Technology Investment Program, funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).

This initiative allowed the company to invest in a streamlined packaging solution. The PreShrink Sealer and Hybrid Tunnel’s advanced shrink banding technology was a leap towards redefining efficiency, quality, and customer satisfaction.

The impact of this technology on Mad Mexican’s operations has been profound, to say the least:

• Increased Efficiency: With production times significantly reduced, Mad Mexican now delights customers with even faster order fulfillment.
• Boosted Productivity: Streamlined operations mean the team can now pour more energy into higher-value tasks, elevating the entire product range.
• Cost Savings: Optimized processes led to significant savings across various areas of the business (no down time, less maintenance and less packaging material).
• Enhanced Customer Satisfaction: High-quality products, now with easy-open seals, have raised customer satisfaction to new heights.
• Increase in Throughput: A 22% increase in throughput means a higher volume of products can now be produced.
• Community Impact: Two new part-time jobs within the production team were created.
• Waste Reduction: Through improved process efficiency and quality control measures, waste was reduced by 15%, resulting in cost savings and environmental benefits.

This transformative journey is just the beginning for Mad Mexican. With their newfound operational capacity and efficiency, the brand is poised for sustainable expansion, eyeing opportunities to captivate new geographic markets with its rich, authentic flavours.

We acknowledge the support of the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

FedDev Ontario is the Government of Canada’s economic development organization for Southern Ontario. FedDev generates jobs and economic growth through programs and services, and financial support. Together with businesses and community partners, FedDev works to build a stronger Southern Ontario.